Although tougher when you are a DIY band working on your own publicity, if you have a great publicist who knows how to target the media who’d be interested in covering you, then you’ll most likely receive coverage without the aid of the premiere. Will offering a premiere be the only way you will see coverage? That’s doubtful. What kind of impact will that outlet have? Will they influence other outlets to cover your music? Are they truly passionate about your music and willing to champion you? The premiere seems like a great idea to ensure coverage, no matter where it’s going, but you need to dig deeper. Your music can be amazing, but a premiere often boils down to prioritizing the bands’ music blogs already know and the ones they know readers already care about. You can be limiting opportunities at a host of music blogs who would be interested in covering your music, while you’ve spent the entire time focusing on that elusive premiere. It can be downright discouraging when you get no after no for music you wholeheartedly believe in. You can spend weeks trying to secure it on a blog that simply wouldn’t give you the time of day. And now it’s not only the high profile outlets premiering content, but outlets of all shapes and sizes.Ī premiere can often hold you back if you don’t have a strong strategy. Now, not only are publicists trying to secure exclusives, so are bands which only increases the intensity. When it was offered, it really was exclusive for the outlet because they weren’t receiving the high number of premiere offers they are now. Back in the day premieres were one of the best ways to create leverage, because there wasn’t the competition to secure a premiere. But premieres have also become more elusive at the larger outlets like Stereogum and many have taken them off the table altogether. We use this method all the time with blogs where we know we couldn’t get coverage without that premiere. Premieres are a great way to bring a music blog on board who wouldn’t cover you otherwise.

Is it really in your best interest to do this though? You are basically telling the blog they can post the content before any other media outlet. A premiere or exclusive is when you offer content such as a video, single or album stream to a music blog before anyone else. Let me back up a minute and define what a premiere is exactly. Music premieres have been all the rage in the music blogosphere for the past five years, but is offering a premiere really in your best interest?

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